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About Us


Welcome To Love To Be Natural


This Is Who We Are


We are Love To Be Natural, Babywearing experts, babywearing professionals, and we have been helping families to carry their babies since 2009. Known world-wide, we are trusted specialists in our field.


Owned and run since then by Beth, mum to 4 children, all of whom have been carried using a sling.  Since starting Love To Be Natural all those years ago, she has taken the knowledge and skill developed through day-to-day carrying of her own babies and turned it into something which would allow her to help other parents and care givers start or even continue, their own babywearing journey.


Everyday knowledge and expertise combined with extensive training. This training started in 2011 with Trageschule UK (Foundation, Advanced & Certified courses) and the Slingababy training. She is a fully insured member of the British Association of Babywearing Instructors (BABI).


Beth Beaney Babywearing Professional


Do What You Love, Love What You Do


The knowledge, skills and expertise we’ve developed over the years, have led us to be more than just a business. It started as a passion, and is now something so much bigger than us. We do what we love, and we love what we do. We’re part of a community, and are very privileged to have a very small part in the lives of so many families. We still love what we do and we still love doing it.


10 Years Strong


We have been going strong for 10 years now. We are industry leaders and innovators. We started with passion and determination and have spent the last decade building trust with our knowledge and expertise in babywearing. We know slings and we understand their importance in a family, whatever form that takes.


It's A Family Thing


We are a family business through and through.  Colin is Beth’s husband, and also a Trageschule UK trained Carrying Consultant, babywearing dad, and the LTBN web developer and designer.


Babywearing Professionals


So everything you see, from the design of the website, to the choice of carriers, has been undertaken by us, a family with extensive knowledge, understanding and love of babywearing.


LTBN Online


Love To Be Natural started online. For 10 years we have helped families from all over the world. Families far away, and families next door. As this part of the business is online, we strive to make it an amazing website to use, but most important, we strive to make it as personal as possible. It’s online but there’s a human aspect we strive to convey. We are grateful for each order, for the trust you place in us in doing so, and each order is wrapped and packed with love.


The LTBN Shop


The LTBN Shop


The shop opened its doors in 2013. An Aladdin's Cave packed top to bottom with slings, carriers and wooden toys. It’s also where we do our favourite part of the job - working one to one with parents, families and their babies. It’s not just a shop. It’s a community hub, where we run workshops and hold consultations.


Independent & Trusted


After 10 years, we’re still Independent - a family store through and through. There are no shareholders; no board members; no investment portfolios. We’re not buying holiday homes or yachts. We’re raising our family. We’re employers in our local community. This means that every order you place with us, every consultation you book - each and every one has meaning for us and each one is tremendously appreciated. As a small business, there’s a lot we can’t do - we can’t offer hugely discounted prices or guarantee to be the lowest-priced at any given time. That’s what the big-name stores and huge we-do-everything stores do. We understand that the insanely cheap offer on ‘that’ website is too good to pass up. You have a family to support too; we get that. So for every order you do place with us, we are grateful and thankful.

But you know, there’s a lot we can offer that big stores will never be able to offer: extensive carrying information; in-depth knowledge of each carrier and sling; hours, days or even weeks of email or in-person support, back and forth; troubleshooting; one-to-one Consultations; personal service; the little touches... I could go on. So we try harder, every single day. Because we love what we do. Because carrying your baby is normal, and because babies want to be carried - and we're here to help you with that.




We’re committed to reducing our impact on the environment, and have been right from the start. We use no plastic packaging at all and never have, and we support others in this goal however we can. We keep it simple by reducing waste, reusing materials and recycling whenever we can. For us it’s about progress, not perfection.


Giving Back


In 2010 Beth founded Babywearing NI, a free resource for parents all across NI, providing slingmeets, sling library, help and advice. Now in its 9th year, the group continues to provide support and advice to parents, caregivers and community groups.